Tuesday, March 23, 2010

The Legality of Splogs

Splogs can be and irritating ordeal, especially to users like me who enjoy reading blogs related to my interests. There are times that my hear will skip a beat when I find a blog that seems to be talking about a topic I liked, only to find out that I have just clicked on a blog with just some random ramblings and peppered with links.

But splogs are definitely here to stay. Since the introduction of Blogger.com, powered by search engine giant Google, there has been a boom in the production of blogs for many people. Most just use it as a expression of themselves, while others see it as a venue for meeting friends and loved ones. Of course, this is also the perfect place for people to make money for a little cost.

And this is exactly where splogs enter the picture. And despite the many complaints of visitors to these sites, they are definitely here to stay. And not only that, they have been multiplying at an alarming rate. Because of the fact that creating blogs is free, a lot of unscrupulous individuals take advantage of it. They create thousands of blogs that link to each other in such a way that they can actually manipulate search engine rankings. And the worst thing about them is that they are not illegal.

Thankfully, there has been an effort by Google to solve this problem. They have announced some changes in the way their spiders scan webpages. One of these changes is to put “no follow” instructions to these spiders so that links placed on blog comments will no longer add to the ranking value of a specific site.

And thanks to these changes, it is expected that some concrete action could be finally attained to stem the flow of the problem. Whether these changes will be effective of not remains to be seen, but th most important thing is that something has been started to deal with it.

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